Canonical Problems Occurs In Websites

LSI - Latent Semantic Indexing

Few people have yet heard of latent semantic indexing (lsi). For those that have heard of it some might still not understand exactly how it works. Search engines like google for years have been working to improve their algorithms to give searchers better results and to also weed out spam websites that offer little value.

One of the ways webmasters have used to gain better results in the search engines is by using the same keyword multiple times in their content. Some take it to extremes by repeating the same keyword constantly which is considered spam.

Google has started using lsi in their algorithms to find and reward content that is of higher quality.

Here is basically how latent semantic indexing works. Instead of repeating the same keyword multiple times you only use it once. Then related keywords are used. For example if your site is about flowers instead of repeating the word flowers you only use it once and add other words like daisys and roses.

It is the wave of the future of seo so to speak and those who start using lsi in their content will be ahead of the game. As lsi becomes more common it will be more difficult for those who stick to the old tricks of keyword stuffing to get organic traffic to their sites.
Building Relevant Links
Picture
An important part of Search Engine Optimization (SEO) is link building. This involves the process of getting other websites to link to yours. The more links to your site the better the ranking of your site in the Search Engine Results Pages (SERPS). Its important to note that the better the quality of these links the more weight they will have in determining results.

Building links takes time, building quality links takes longer. Building quality links is a vital part of SEO. Many site owners don't have the time to fulfill this lengthy time consuming task. A genuine link building campaign requires endurance as it is constantly ongoing and evolving. The search engines search algorithms are changing all the time so must the optimization techniques.

Back link quality is determined by the relevancy and content of the site providing the link. What this means is the site providing the link is within the same niche / theme of site that is being linked to. So one recruitment site to another recruitment or job site would be relevant.

Its also important to:

* Link from pages that have the right link context.
* Page title of the linking site is relevant to the destination link.
* The anchor text has relevance, not just “Click Here”
* PageRank of the site providing the link to be above PR1, above PR4 even better!
* .gov.uk, .ac.uk, or .org.uk sites appear carry more weight than other domain extensions.

If a page is supplying a link to your site imagine that page as a bucket of water. Each link coming out of that page is a hose coming from the bucket draining PR or as in the example water. The more links from the page to other sites the more water is lost from the bucket. Its widely accepted that its better to have a page linking to you with fewer links to other sites. This way there is more PR / weighting towards your site.

Remember relevant links carry more weight than none relevant links. A site with high PR linking to your site will mean less than a site with lower PR linking but being a lot more relevant to your site. Link building takes time, is hard work and lets be honest boring. But as your links grow so will your sites visitors and in turn revenue.