What is Reputation Management?
The reputation management definition can be separated into three different categories. Obviously, it is managing the reputation of a company, but it can be for a company of any size, whether it is a larger company who wants to self-promote, or a just-established company which wants to get its name out there. With the help of Brick Marketing, you can use any of these types of reputation management:
- Building – This type of reputation management has to do with building the reputation for a business that is just getting started. It includes building a good reputation to maintaining it for your business.
- Maintenance – Reputation management meant to just keep a company’s good image superior in the public eye is called maintenance. This is meant for companies that are already established, and have a good reputation already.
- Recovery – If your business has gotten a bad reputation for any reason, then the recovery portion of reputation management is for you. Brick Marketing works to hide the bad reputation with good marketing and self-promotion.
Online Reputation Management is a very labor intensive process. Any approach that is subtle and yet effective will take time, at least three months, before any progress is really seen. This includes many different strategies, which include social media such as:
- Blogging – Blogs that are updated every day
- Directory listings – Listing a website in directories using optimized keywords
- Direct reviews – Hiring someone to write good reviews of the company on websites
- Online publicity – Syndicated article writing, links, and banners
- Social networking – Posting pages on MySpace.com and Facebook.
Every plan should define reputation management, but it should also be unique to your business. What works for one company may not work for a different one, so be sure to keep your mind open, and accept that with a customized plan of attack, your reputation management will take some time to come to fruition.
Why outsource reputation management ?
The cost to employ our services would normally cost the equivalent of hiring 1 content writer, but instead you get an experienced team to help guide and protect you from the pitfalls of the Internet. It is for this same reason that Heinz Backed Beans don't set up their own supermarket like Tesco or Walmart, it just does not make practical sense. Often we have clients who have tried to handle reputation management in house only to end up making things much worse.
Reputation management should be treated in the same way as branding, you can't necessarily measure the results directly. In a recent listing of the world's best valued brands by Business Week and Interbrand, the report reveals an astonishing impact and influence of brand equity on the market value of a company.
Branding is about the product or services, reputation management is about how you deliver on that promise, one element cannot work without the other. If you spend 1 million dollars on re branding then it it crucial that you also allow a budget to protect it through Online PR.
If you need help with reputation management and crisis marketing then please contact us directly in complete confidence.
