Latest Google Penguin Update Sends Slew Of Unnatural Link
Warnings
In “a step towards transparency,” Google webmasters
initiated a series of warnings to sites against spammy activity and sketchy,
manipulative links better known as unnatural links. On July 19, aconfusing link warning was sent to a
large number of sites. Google’s Matt Cutts posted on his Google+ account soon
after to address the SEO hysteria:
If you received a message yesterday about unnatural links to
your site, don’t panic. In the past, these messages were sent when we took
action on a site as a whole … For example we may take this kind of targeted
action to distrust hacked links pointing to an innocent site. The innocent site
will get the message as we move towards more transparency, but it’s not
necessarily something that you automatically need to worry about.
