Did you know Google highly values Contextual Links?
For those of you who don't know Google loves links within content of articles and blog posts etc. I am not talking about author links or links in sidebars, I am talking a backlink from within the actual content.The reason why this is so valued is it tells Google that it is natural and part of the overall story which is being discussed. When a link is being weighed it is calculated on the actual descriptive text around the anchor text, for example when you put a link in the actual footer of your website again it only carries a certain amount of weight and in Google's eyes it is not that greatly valued but when you put a anchor text link within content it is a whole different story.I will give you another example of a link exchange or even 3 way link exchange which is more practical nowadays, is that most link exchange sites end up having your link on one page called resources and with your link and descriptive text around it, the description apparently helps the overall link authority, it is much greater valued to have descriptive text around a link rather then having just a link and no descriptive text around it, this is a fact.
Either way both a resources page, footer link, sidebar link, author link doesn't carry as much weight as a relevant blog post with your link within the content of a topic from a reputable authority blog. Of course I am not saying those kind of link building methods are not good, it is important to have a mixture of links from different areas on a site and from a mixture of sources, not just blogs but blogs are the only real type of content driven platforms that enable you to do such thing.
I know of only one valuable resource that specialize in contextual link building, and they in my eyes the best in the business, I have a lot of my niche sites using the contextual link building method and am doing very well as a result. I recommend if your serious about link building and gaining authority to your sites from having quality links Google loves then I urge you to try this new system out and let me know how you get on.
