Yahoo! Search Content Quality Guidelines : Seo Tips

Yahoo! Search Content Quality Guidelines


Pages Yahoo! Wants Included In Its Index:
Original and unique content of genuine value.
Pages designed primarily for humans, with search engine considerations a secondary concern.
Hyperlinks intended to help people find interesting, related content, when applicable.
Metadata (including title and description) that accurately describes the contents of a web page.
Good web design in general.
Unfortunately, not all web pages contain information that is valuable to a user. Some pages are created deliberately to trick the search engine into offering inappropriate, redundant or poor-quality search results. This is often called "spam." Yahoo! does not want these pages in the index.

What Yahoo! Considers Unwanted:
Some, but not all, examples of the types of content that Yahoo! does not want include:
Pages that harm the accuracy, diversity or relevance of search results.
Pages dedicated to redirecting the user to another page (doorway pages).
Multiple sites or pages offering substantially the same content.
Sites with numerous, unnecessary virtual hostnames.
Pages produced in great quantities, which have been automatically generated or which are of little value (cookie cutter pages).
Pages using methods to artificially inflate search engine ranking.
The use of text or links that are hidden from the user.
Pages that give the search engine different content than what the end user sees (cloaking).
Sites excessively cross linked with other sites to inflate a site's apparent popularity (link schemes).
Pages built primarily for the search engines or pages with excessive or off-topic keywords.
Misuse of competitor names.
Multiple sites offering the same content.
Sites that use excessive pop-ups which interfere with user navigation.
Pages that seem deceptive, fraudulent, or provide a poor user experience.
Yahoo! Search Content Quality Guidelines are designed to ensure that poor-quality pages do not degrade the user experience in any way. As with other Yahoo! guidelines, Yahoo! reserves the right, at its sole discretion, to take any and all action it deems appropriate to ensure the quality of its search index.

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Changing the Face of Search Marketing

In the early battles between the search engines, Google emerged as the leader in search engine technology, innovation, and services. However, in response to increased competition by Bing and consumer demands, Google has been testing an updated search engine that will be released in 2010, codenamed: Google Caffeine.
How Google Caffeine is Changing
As the codename implies, the upgraded search engine will be working at lightning speed with new innovations in search engine technology and algorithms. Here are some of the expected changes:

Faster Speed

The speed at which a search engine can post a search engine results page (SERP) is vitally important. The new Google Caffeine has been tested and clocked at twice its normal search speed. That means you can get search results lighting fast in a microsecond, and it gives the term “web crawling” a completely new meaning. Expect to see Google promote the high speed of internet searching when it introduces the new engine.


More Results

Not only will Google Caffeine be faster, but it can provide more results in less time. Its innovative crawling technology allows the new search engine to index more websites and provide a user more results on the SERP.


Accuracy

Internet search users want accurate search results that are pertinent to search query keywords. The new Google Caffeine will more accurately reflect what an internet searcher seeks.

How Caffeine Will Impact Your Website
What does the new Google search engine mean for you and your website? It does indeed mean that you will need to update your Google Caffeine search marketing strategies. The new search engine has new algorithms that index websites more effectively. You will want to be noticed by the Google web crawlers by doing the following:

Fresh Content

Fresh content will be more important for Caffeine than it has been for Google in the past. For your SEO efforts to bode well, you must update your website regularly with fresh and original content that is relevant to your product offerings. In fact, in the Caffeine algorithm, content will play a much more significant role than backlinks.

Page Download Time

Google Caffeine is looking for pages that are easy to download and view on browsers. You should make a thorough analysis of your current webpage size and download times. You can make efficiencies by reducing the number of photos and images, reducing the file size of images, reducing size of coding by using CSS, and avoiding long-loading scripts like Flash.


More Competition for Single Keywords

Considering that Google Caffeine will be indexing more pages, this will inevitably create more competition for single keywords. Simultaneously, however, this will give you more opportunities to target long-tail keywords, as Google will be looking for higher accuracy and relevancy. Begin to infuse long-tail keywords into your content and meta-tags to help boost your website’s prominence in the search results.

Google Caffeine search marketing will be a major issue in 2010. Keep your website updated and ready to get noticed by Google Caffeine.

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Once campaign started all manage by the keys with targeting visitors.
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STEPS TO ORGANISE THE LATEST KEYWORDS FOR START CAMPAIGN IN ADWORDS.GOOGLE

* Create your PPC account
* Setup your Targeted Goal and Audience.
* Set your Daily, Monthly Budget OR approx monthly budget.
* Optimize Add-groups-keywords, CTR,
* Compete with your Competitors though analysis
* Select the Market related Key Phrase and select which one to put in Broad, Exact, Phrase
* Mange your Cost Per Conversion
* Maintain your ROI,
* Maintain your Conversion Rate.

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Ten Essential SEO Content Writing Tips
Writing is as much as an art form as it is a skill, but that doesn't mean that you can't write content that is powerful and helps to improve your company's ranking with the major search engines. There are certain elements which can help your website content, blog posts, articles submitted to online directories and other online content increase your rankings and move your business forward. Here are ten things to look for:

1. Content Matters: No matter what you write, keep in mind that it has the potential to reach a large audience and be beneficial to your company beyond any SEO benefits. Blogs, articles and on-site content are a chance to link your company to useful, interesting information about your industry. Well-written copy about intriguing topics is also more likely to be linked and shared by outsiders -- increasing your page rank as well.

2. Write Compelling Headings: The titles of your articles and webpages are important -- they are among the first things that can grab the reader's attention. Instead of using a boring, generic heading, make sure that your heading is interesting while clearly explaining the content. Working a keyword into the heading is also a good idea.

3. Stay on Topic: It's easy to write around a topic and begin drifting into tangents that are unrelated to your topic. Keep in mind that this is business writing and not a personal blog! While it's OK to have some personality in your writing, your focus should always be on the topic you are writing about.

4. Ideal Keyword Length and Density: For website content and off-site articles for directory submission, content could be 300 to 1,000 words in length. The length of your article will largely be determined by the number of keywords you are using: you should use a keyword for every 50 to 100 words of content.

5. Don't Stack Keywords: Some people cram all of their articles' keywords into one section at the beginning of the article - often as part of a list. This looks unprofessional since all of your linked keywords will be running together on the page. Spread your keywords evenly throughout the article so they look more organic.

6. Add Keywords to the Bio: Whether you are writing a story for a magazine or submitting an article to an online directory, there will be an opportunity for you to add your biographical information. This is valuable real estate and another chance for optimization. Make sure that you include one keyword in your bio.

7. Write and Tag Hierarchically: Using the appropriate tags for your content will show Google and other search engines that it is professional and well-structured, leading to higher placements. Make sure you use the h1 tag for titles and the h2 tag for subheadings, etc. You should also apply this concept to your writing, putting the most compelling information up front.

8. Use META Descriptions: Making sure that your articles have META descriptions -- 150 character descriptions of the content -- that have keywords included. Including META descriptions is a great way to get Google to recognize your content and give it greater value.

9. Write Original Content: Search engines will punish sites that publish duplicate content that already exists online. Make sure that your content is fresh and original instead of just "copying and pasting" content from existing sources.

10. Choose Relevant Images: Having eye-catching images that are relevant to your content will grab the reader's attention. You can use Creative Commons search tools like the one found at http://www.bad-neighborhood.com/creative-commons-image-search.htm to find intriguing images that are free to use without risking copyright infringement.